Client
Accouter Design
Solution
Annual Book
Overview
Luxury interior design practice ‘Accouter Design’, part of the Accouter Group and part owned by ‘dragon’ James Caan approached Parent to compile, edit, design and publish a bespoke publication to act in place of a brochure.
A brochure without the sales pitch was needed to convey Accouter Design’s luxury services to its high-end clientele without seeming too ‘salesy’.
More
Advertising, Art Direction, Branding, Copywriting, Print, Publishing, Typography
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The result is a 216 page book printed on luxurious uncoated heavyweight paper, case bound with copper foil detailing. The book features a carefully curated selection of editorial on subjects from fashion to fine dining, cocktail bars to hotels, and the inaugural Accouter Top 10 Brands selection, all lead by luxury. Amongst the tactile uncoated pages sits a high-gloss market perspective insert from The London Management Company.
The book features a number of carefully selected brands including Daks, Bang & Olufsen, Meridian Audio, Farrow & Ball, and Sunseeker. Alongside a number of high-end estate agents including Harrods Estates, Knight Frank and Marsh & Parsons.
Officially launched at the 2014 RESI event, Accouter One was gifted to all delegates and displayed in a bespoke glass cube at the event entrance.
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